About Us
Touchline is an AI-powered coaching platform built for grassroots football. Designed for coaches, clubs, and County FAs, Touchline transforms the way amateur and youth teams are developed — delivering intelligent session planning, player progress tracking, and performance insights that were previously only available to professional clubs.
Built in the UK for the grassroots game, Touchline is committed to making high-quality coaching support accessible, affordable, and practical at every level — from Under-7s to adult amateur leagues. The platform is fully GDPR-compliant and designed with child safeguarding at its core, giving clubs and parents confidence alongside coaches.
Touchline is a product of MoonBoots Consultancy, a UK-based AI consultancy focused on building agentic AI solutions that serve real communities.
Press releases
Local Football Coach Builds AI-Powered Coaching Platform and Pledges 10%...
Norfolk youth coach creates Touchline, a first-of-its-kind agentic AI assistant for grassroots football, built entirely with artificial... read more
18.02.2026 • By Touchline
